SOCIAL MEDIA SPECIALIST DESCRIPTION

A Social Media Manager oversees the interactions with the public through implementing content strategies on social media platforms. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.
The Social Media Manager’s job focuses on increasing brand awareness through the effective use of social media outlets.

Responsibilities:

  • Using social media marketing tools to create and maintain the company’s brand
  • Working with marketing professionals to develop social media marketing campaigns
  • Interacting with customers and other stakeholders via the company’s social media accounts
  • Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
  • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities 
  • Maintaining social media calendar
  • Capturing BTS footage during special projects and events
  • Engaging with followers and interacting with clients

Requirements:
  • Social media: The ability to use social media to maintain or build a brand is necessary to be a Social Media Manager. These professionals are expected to regularly post text, video and images that engage the company’s target market, follow online conversations on a company’s social media accounts and solve customer concerns using social media platforms. 
  • Communication: Great verbal and written communication skills are essential for this occupation. Must identify social media events such as an interesting hashtag or a sensitive topic and share appropriate content that aligns with the company’s social media strategy.  
  • Creativity: Crafting engaging content is an important skill for a Social Media Manager. These professionals must constantly align content with customer trends and market changes to interest and engage people. 
  • Technology: Computer skills, skills in using social media platforms and skills in using tools that analyze social media platforms are requirements for this position. A Social Media Manager must use digital technologies to meet the goals of social media campaigns. 
  • Research: Skills in learning social media trends, identifying new social media tools and finding real-time online conversations are necessary for this position. Social Media Managers must have an understanding of the trends and techniques of social media as well as the company’s online presence to effectively handle social media marketing. 
  • Time management: The skill of organizing tasks to meet deadlines is essential for this professional role. Social Media Managers work according to schedules and must meet marketing and business goals.  
Availability:
  • Flexible schedule
Compensation:
  • Perks