PUBLIC RELATIONS SPECIALIST DESCRIPTION
A Public Relations Specialist, or Media Relations Specialist, creates and maintains a positive public voice, identity and image for an organization or individual. Their duties include writing and publishing press releases, providing responses to the media’s information requests and monitoring public opinions of companies using social media, surveys or polls.
Public Relations Specialist Duties and Responsibilities
While a Public Relation Specialist’s high-level role is to manage a company’s image, this job can be broken down into several smaller duties. For example, these professionals draft press releases and help a company determine the tone it needs to use across social media. A Public Relations Specialist is also responsible for such items as:
Responsibilities:
Public Relations Specialist Duties and Responsibilities
While a Public Relation Specialist’s high-level role is to manage a company’s image, this job can be broken down into several smaller duties. For example, these professionals draft press releases and help a company determine the tone it needs to use across social media. A Public Relations Specialist is also responsible for such items as:
- Helping ensure brand consistency across marking materials
- Helping clients and customers understand what a company offers
- Planning and directing PR programs
- Helping marketing teams tell effective brand stories
- Responding to information requests from clients and members of the media
- Writing or editing speeches
Responsibilities:
- Identify new brands and businesses to bring onto Columbia Fashion Week platform.
- Establishing and maintaining effective relationships with customers via email, phone, and in-person.
- Coordinating and arranging client events, meetings, appointments, and conferences.
- Assisting with the preparation of presentations and pitches for prospective clients.
- Providing effective administrative support.
- College Student or Bachelor's degree in business, marketing, journalism or related field.
- Organizational skills
- The ability to work under pressure
- The ability to always represent a company professionally
- Excellent verbal and written communication skills.
- Ability to prioritize and manage workload.
- Ability to work independently and as part of a team.
- Strong networking skills.
- Proficient in Microsoft Word, Excel, and Powerpoint.
- Flexible schedule
- Perks