COLAFW INFLUENCER PROGRAM
Columbia Fashion Week is looking to connect and work with the social and influential members in our community. Through our brand influencer program we look to not only promote Columbia Fashion Week, but support our creative community. We are looking for enthusiastic influencers that would like to be an extension of our brand. As a ColaFW Influencer, you will be involved in increasing brand awareness and promoting our events, organization initiatives, and fashion content through various media channels. You will work closely with our marketing division to achieve marketing goals and objectives.
A ColaFW Influencer should possess excellent communication and networking skills, a strong presence on social media and a desire to bring awareness of the ColaFW organization. Previous experience as a brand ambassador or similar role is strongly desired.
ColaFW Brand Influencer Program:
Through our brand influencer program, we look to:
- Increase brand awareness
- Increase conversions
- Increase user-generated content and brand sentiment
- Drive website traffic
- Post creative content across individual social media platforms.
- Engaging on all ColaFW platforms
- Share highly visible links to prescribed websites.
- Comb through your audience's feedback to ascertain their insights.
- Adhere to all other agreed-upon influencer guidelines.
- Convey authentic and positive enthusiasm throughout engagement
- Promote organization event attendance and advocating for support towards organization initiatives
Columbia Fashion Week will measure the performance of their brand influencers by the following metrics:
- # of post (pieces of content) per month
- # of views/impressions per month
- # of link clicks per month
- # of conversions (Alliance memberships/ FNO attendees/ticket sales)
- Active and consistent social media presence with dedicated viewership across multiple channels.
- Tech-savvy with well-honed social media and/or marketing abilities.
- Excellent verbal communication skills.
- An amicable, authoritative, and culturally aware disposition.
- Identification with societal needs.
- Brand Influencers will serve a total of 12 months under contract, and will be eligible for renewal each 12 months depending on their performance.
All active and in good-standing brand influencers will be eligible to receive the following benefits
- Colafw Gift (Bi- annually)
- Personalized Invite to all Columbia Fashion Week Events
- Free or discounted entry into all paid events
- Columbia Fashion Week Experience Magazine
- Special Seating at events
- Recognition as a partner at Columbia Fashion Week Events